Brand assets

Placer Toolkit provides approved, high‐resolution assets and essential usage guidelines to ensure consistent representation of our brand. Please download the appropriate logo files for your needs and refer to the guidelines to ensure correct usage, maintaining the integrity and visual consistency of Placer Toolkit across all channels.

All brand assets of Placer Toolkit are only available in SVG format. We recommend you to use an image converter to convert SVG images into different image formats if necessary.

Logo (adaptive)

Primary, theme‐adaptive icon. Use everywhere the wordmark isn’t strictly necessary.

Logo in circle

Icon encased in a circle. Use only for constrained or circular profile images and badges.

Logo (print)

Greyscale icon for single‐colour print, physical media and monochromatic applications.

Logo + Wordmark (light)

Full lockup for light backgrounds. Use when explicit brand recognition is required.

Logo + Wordmark (dark)

The reversed full lockup. Use as the counterpart to the light variant on dark backgrounds.

Logo + Wordmark (print)

Greyscale full lockup for print media and applications requiring the wordmark.

• Link to the Placer Toolkit website or GitHub repository.

• Indicate integration or support for Placer Toolkit within your website or product.

• Use our logo in promotional content like blog posts and videos about Placer Toolkit.

• Use or include the Placer Toolkit logo in your app or website logo or as part of your brand’s main identity.

• Modify the fundamental geometry or “distort” the aspect ratio of the logo in any way.

• Sell products featuring the Placer Toolkit logo without prior consent.

While the logo is protected under CC BY-ND 4.0, we authorise the following technical modifications (Section 2(a)(4)) to ensure the logo remains functional and accessible in modern development environments.

• UI state styling: You may apply CSS filters (e.g., grayscale(), brightness()) to the logo to indicate UI states, such as inactive or hover states.
• WCAG accessibility: You may change the text colour of the wordmark in the logo slightly to maximise legibility and fit into your site design, although it is discouraged.
• Responsive scaling: You may resize the logo, as long as its aspect ratio is maintained and the height of it is at least 28 px.

The Placer Toolkit logo and wordmark should always be at least 28 px tall in digital applications and 8 mm tall in print applications.

28 px

The product name Placer Toolkit does not receive the definite article “the” when used as a standalone proper noun.

However, the definite article “the” is required when Placer Toolkit is used to modify a common noun (e.g., logo, documentation, feature). In these cases, the article applies to the common noun, not the product name itself.

Correct usage:

• Placer Toolkit is a web component library.

• The Placer Toolkit logo is meticulously designed to resemble a puzzle piece.

Incorrect usage:

• The Placer Toolkit is a web component library.

• Placer Toolkit logo is meticulously designed to resemble a puzzle piece.